Start a project

BRAND STRATEGY · UX/UI · MARKET ENTRY

Plano

Singapore’s favourite kids’ eye health app, introduced to a whole new continent.

Plano app banner: parental control app designed to keep children safe online and their eyes healthy

Client

Plano
Singapore

Deliverables

  • Brand & Marketing Strategy
  • Messaging
  • Brand Identity Design
  • Collateral, Merchandise & Packaging Design & Production
  • UX Design
  • UI Design

Challenge

Bring Plano into African markets, grow downloads and recognition, and open new revenue streams, all without alienating millions of existing brand champions.

Outcome

An exponential increase in app downloads within the first three months of the engagement.

Built for parents. Backed by science.

Plano gamifies healthy screen habits for kids: eye breaks, safe viewing distance, good posture. Incubated with the Singapore Eye Research Institute, it had already earned the trust of parents across Asia. Africa was next.

The Plano team in Singapore behind the children's eye health app

Local, not translated

We built the strategy and messaging to speak to African parents in their own context, then carried it through identity, collateral, merchandise, packaging, and into the product itself with UX and UI design. One brand, at home on two continents.

3 months

To exponential growth in app downloads

Want results like these? Let’s brainstorm.

Tell us what you’re working on and we’ll come back within 2 business days.

Next project

Drivisa