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CONCEPT · BRAND IDENTITY

Beyond The Canvas

A concept identity for an art foundation that never made it off the page.

The Beyond The Canvas wordmark in tan over a darkened photograph of a painter at an easel

Project

Self-initiated concept
Never launched

Team

Deliverables

  • Brand Identity
  • Logo Design
  • Visual Direction

Brief

Imagine an art foundation that teaches through painting, and give it an identity worth remembering.

Status

Concept only. The foundation was never launched, but the identity was finished.

Never just the picture

Beyond The Canvas was imagined as an art foundation spreading love and positivity through painting, using culture as the teacher and the artwork as the lesson. Never just the picture. Always something underneath it.

Beyond The Canvas poster: a child looking out of a rain streaked window with the wordmark in tan

Good work outlives the brief

The foundation never got off the ground. The identity did, and we still like it, so it lives here as exactly what it is: self-initiated, no client, no campaign behind it. Sometimes the work is worth keeping even when the thing it was made for isn’t.

Beyond The Canvas stationery on a dark desk with the gold stacked B monogram

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