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BRAND IDENTITY · HEALTHCARE · CONTENT

Opal Wellness

A health consultancy you reach by phone, branded to feel as solid as a clinic.

The Opal Wellness identity shown across a grid of phone screens with the logo and medical icon set

Client

Opal Wellness
Accra, Ghana

Team

Deliverables

  • Brand Identity
  • Logo Design
  • Visual Direction
  • Content Creation

Challenge

Make a phone based health consultancy feel as credible as a clinic, without the cold that usually comes with medical branding.

Outcome

A full brand identity system delivered in four weeks.

Care is only useful if people can reach it

Opal Wellness set out to make health advice reachable: diet, fitness, pharmaceuticals and general wellbeing, delivered down a phone line instead of across a waiting room. The service worked. The trouble with healthcare at a distance is that trust doesn’t travel as easily as a phone call does.

The Opal Wellness logo: a headset wrapping an orange medical cross above the tagline Thriving Health Care

Medical and human, in one mark

We built the identity around a single idea: a headset wrapping a medical cross. Care, delivered down a line. Blue for the clinical side, orange for the human one, and a photography direction full of families, food and movement rather than hospital corridors. Thriving Health Care, and it looks like it.

A father and child preparing fresh food together, from the Opal Wellness brand photography
A woman resting on a gym mat beside the Opal Wellness logo

4 weeks

To a complete brand identity

Want results like these? Let’s brainstorm.

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