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BRAND · MESSAGING · CAMPAIGNS

Codetrain Africa

A coding school with life-changing results, and a brand that finally said so.

Codetrain Africa brand identity design by Brainstorm Africa, tech education Ghana

Client

Richard Brandt, Founder
Accra & Kumasi, Ghana

Deliverables

  • Brand & Marketing Strategy
  • Messaging
  • Branding & Identity Design
  • Collateral Design

Challenge

Codetrain was struggling to sell its education packages in a crowded learn-to-code market, despite a 90% job placement rate.

Outcome

The rebrand launch brought a wave of impressions, sales, and a jump in student enrollment the very next cohort.

Great school. Quiet brand.

Codetrain trains full stack web and mobile developers in Accra and Kumasi, and 90% of its graduates land jobs. But in a market suddenly full of people promising to teach code, that story wasn’t cutting through, and the education packages weren’t selling.

Codetrain Africa stationery and brand identity system designed by Brainstorm Africa

It started in a room at their office

We ran strategy sessions with founder Richard Brandt and project lead Marilyn Gyan, right at the Codetrain office, and dug into what actually made the school different: real projects, real mentorship, real jobs at the end. Then we built the messaging and identity around that truth.

Brainstorm Africa strategy session with the Codetrain Africa team in Accra

A launch you couldn’t scroll past

The new identity rolled out everywhere ambition lives: social feeds, billboards, campus events. Clean, confident, and impossible to mistake for a side project.

Codetrain Africa social media campaign designs and Instagram feed by Brainstorm Africa
Codetrain Africa billboard advertising campaign in Ghana: Start your Career in Software Engineering

The next cohort answered

Right after launch the impressions rolled in, sales followed, and student enrollment jumped in the very next cohort. Exponential is an overused word. Here it was the accurate one.

90%

Job placement rate the brand finally matched

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