Start a project

REBRAND · PACKAGING · SOCIAL STRATEGY

Koffee Lounge

The once-loved Accra restaurant Ghana couldn’t stop tweeting about.

Koffee Lounge restaurant rebrand in Accra, Ghana by Brainstorm Africa

Client

Founders of Koffee Lounge
Accra, Ghana

Deliverables

  • Brand & Marketing Strategy
  • Messaging
  • Branding & Identity Design
  • Collateral & Packaging Design
  • Photography & Video Production
  • Social Content & Strategy (24 months)

Challenge

Take a once popular local Chinese restaurant in Accra and turn it back into a household name for the majority of Ghanaians.

Outcome

An exponential increase in sales and explosive online interactions for the better part of 2 years.

Everyone knew the place. Nobody talked about it.

Koffee Lounge had been feeding Accra for years: a Chinese restaurant in the heart of the city, a couple of branches, and a loyal crowd that loved one thing above everything else. The portions. Generous, affordable plates that made you feel like family. The food had fans. The brand had gone quiet.

Koffee Lounge staff holding redesigned branded takeaway packaging in the Accra restaurant

We led with what people already loved

The strategy wasn’t to invent a new story. It was to turn up the volume on the one customers were already telling: nobody fills a plate like Koffee Lounge. We refreshed the logo, redesigned the packaging, sharpened the messaging, and wrote captions that sounded like Accra talking to itself.

Food photography for Koffee Lounge restaurant marketing, Accra Ghana

#MoreThanJustKoffee

That same thinking flowed into a new and improved website: bold, warm, and unmistakably Koffee Lounge on every device.

New Koffee Lounge website design by Brainstorm Africa with the MoreThanJustKoffee campaign

Then Twitter caught fire

Our campaigns had one job: remind young Ghanaians that their once beloved chain of restaurants was alive, cooking, and as generous as ever. Ghana answered, loudly, and kept answering for two straight years. The tweets below are real.

Real tweets from Koffee Lounge's viral Twitter campaigns in Ghana, over 20 million impressions per quarter

20M+

Twitter impressions per quarter

Want results like these? Let’s brainstorm.

Tell us what you’re working on and we’ll come back within 2 business days.

Next project

Codetrain Africa