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BRAND STRATEGY · RESEARCH · IDENTITY

WYWS

A movie production company built to put Ghanaian film in front of everyone.

The WYWS wordmark in white on hot pink with rounded white shapes

Client

WYWS (What You Wanna See)
Accra, Ghana

Team

Deliverables

  • Brand Strategy
  • Market Research
  • Brand Identity
  • Logo Design

Challenge

Give a young film company a strategic foundation and an identity strong enough to carry its ambition of being recognised as one of the best in Africa.

Outcome

Research, brand strategy and a full identity system delivered in five weeks.

Talent everywhere, spotlight nowhere

Ghana’s film industry has never been short of talent or dedication. What it lacked was the platform that makes that work impossible to miss. Samantha Azu started What You Wanna See to change that: a production company whose whole reason for existing is to shine a light on Ghanaian film, and to be counted among the best on the continent.

WYWS brand applications: an embroidered cap, building signage and the pink eye pattern

Strategy first, then a face for it

We spent five weeks on research, brand strategy and identity development, working out who WYWS was for and what it stood for before drawing a single mark. The identity came out of that work rather than ahead of it: a hot pink that refuses to sit in the background, a soft rounded wordmark, and a pattern of open eyes running through everything. Loud on purpose.

WYWS branded polo shirts beside a Wanna watch a movie poster featuring a woman holding a clapperboard
WYWS cap, branded pen and app icons in hot pink

5 weeks

Research, strategy and identity, start to finish

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