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BRAND IDENTITY · E-COMMERCE · WEB DESIGN

Zurii Eyewear

Prescription glasses West Africa could actually afford, from a founder who designed every frame herself.

Zurii Eyewear brand mark over a portrait of a woman wearing round Zurii sunglasses

Client

Zurii Eyewear
Accra, Ghana

Team

  • Nana Yaw Ofori-Atta
  • Kelvin Akakpo
  • Lilanie Addo

Deliverables

  • Brand Strategy
  • Brand Identity
  • Web Design
  • E-commerce
  • Ongoing Management

Challenge

Launch an affordable prescription eyewear brand in a market that treats good glasses as a luxury, and build the online store to sell it.

Outcome

A complete brand identity in four weeks, followed by six months of e-commerce design and management.

Good eyewear, priced like a luxury

Prescription glasses in West Africa carried a premium that had nothing to do with what they cost to make. Kanitat set out to fix that: sourcing her own product, designing her own frames, pricing them for real people. What she had was a better offer. What she needed was a brand that made people believe it.

Zurii Eyewear billboard with a scan to shop QR code beside a model in round sunglasses

Trust first, price second

We built the identity from the ground up, then designed and ran the e-commerce experience so her stock had somewhere to live and something to sell it. Four weeks of brand work, then six months of web design and management. Zurii went from a name nobody knew to one people did.

Zurii Eyewear stationery set in navy and powder blue: business cards, letterhead, folders and pens
Round Zurii Eyewear glasses beside a navy branded pouch

6 months

Of e-commerce design and management

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